Rules and ethics
A guide to the CAP Code and CMA for UK copywriting claims
Copywriting services in the UK answer to two regulators: the ASA's CAP Code and the CMA. Here is how each one polices claims, endorsements and sanctions.
Topic
advertising rules
Rules and ethics
Copywriting services advertising rules: follow the CAP Code or the CMA?
England-focused checklist of copywriting services advertising rules: the CAP Code, CPRs, CMA enforcement, ICO data sharing and LinkedIn agency ad resources.
Rules and ethics
Copywriting services rules and ethics, self-regulation or statute?
Rules and ethics for copywriting services in England: the CAP Code, consumer law, UK GDPR, copyright and disclosure, plus the records to keep on file.