Rules and ethics
A guide to the CAP Code and CMA for UK copywriting claims
Copywriting services in the UK answer to two regulators: the ASA's CAP Code and the CMA. Here is how each one polices claims, endorsements and sanctions.
Topic
CAP Code
Rules and ethics
Copywriting services advertising rules: follow the CAP Code or the CMA?
England-focused checklist of copywriting services advertising rules: the CAP Code, CPRs, CMA enforcement, ICO data sharing and LinkedIn agency ad resources.
Rules and ethics
Before you sign copywriting services commercial contracts, check who owns the words
How copywriting services commercial contracts should handle ownership, licence scope, liability and data sharing, with a worked pound example and sources.
Rules and ethics
How to write a copywriting services disclosure policy
A step-by-step guide to drafting a copywriting services disclosure policy in England, covering PECR consent, CAP Code ad labelling and ICO marketing rules.